London may have been hectic, and time limited, but I did have time to pop into the cinema to see Avengers Assemble, aka The Avengers to the rest of the world. The chance to see a film on the big screen being is a rare treat since our local cinema closed a few years back. It was a 3D showing, alas, with all its attendant drawbacks (silly glasses, a screen dimmed to murky incomprehensibility in places, inflated ticket prices). I’ve never been convinced 3D is anything more than a needless gimmick, and I’m still not convinced. Does the sight of an object thrown out of the screen directly towards you really add anything to the work? It
hindered, rather than enhanced, enjoyment. Still, it was enjoyable, if in places flawed, carried by Joss Whedon’s sharp, witty script, and a welcome amount of characterisation to overcome the necessary amount of exposition. For what is clearly a corporate franchise, it’s about as good as you could hope for.
Still, that doesn’t explain its phenomenal success. 700 million in a 10 days period? A possible billion before a fortnight’s passed? When something reaches this level of cultural critical mass, there’s evidently something working for it, something far beyond a slick marketing campaign and a crowd pleasing mentality. And there’s the rapturous reception from critics and audience alike to take into account too.
What does it mean, when the dominant cultural phenomenon is a bunch of bickering superheroes who are facing a villain that is pleasingly attractive (and who manages to sneak the insult “mewling quim” into a 12A movie). Is it escapism? (the world’s a hard environment at the moment). A reversion to childhood? (fond memories of comics book read for the adults, and for the children...well, they probably don’t even read comic books these days. Or read much at all, come to that. But they’ll know
the characters from bedspreads and Halloween costumes and decals on lunch boxes).
Or is it something else? There are sociologists better qualified to answer these questions than I ever will.
What’s unquestionable though is that Whedon’s serious in his intent. The Avengers may be populist, but a) he loves the source material and b) there are certain themes (the nature of reality, feminism, alienation and the need to belong) that recur throughout his work. It’s a pleasing demonstration of using a big, populist canvas to talk directly to a large audience.
This sort of thing used to be unfashionable for a large number of years: the presiding image of an artist was of someone who was anguished, certainly eccentric, possibly a little dangerous, creating cutting edge work that could and should only be appreciated by a very few.
And there are artists whose work I love that fall into this very category. That doesn’t mean it’s the only way of working. Some highly regarded movies are beautifully shot, carefully scripted, exquisitely acted. And fantastically dreary, with all the intellectual content of a spent light bulb (I'm looking at you, Eyes Wide Shut). Obscure isn’t necessarily good. Popular isn’t ecessarily bad.
That’s hardly an original observation, but its pleasing to see it in practice. There’s been half a century of people insisting that there’s no high or low art any longer, only good and bad, and the boundaries are gradually being chipped chipped chipped away. And the best thing is, you can see this cross-fertilisation everywhere: in music (classical steals from pop, pop steals from classical. That is, if you can differentiate between the two, which is sometimes hard these days). Popular novelists are studied in university. Complex, difficult novels become mainstream in their appeal. Graffiti artists are displayed in galleries. Painters create canvases featuring lurid cultural icons. Pop stars write operas. Opera singers become multimillion selling pop stars.
It’s a mix and match world we live in. the Avengers may not be great art, but it’s good art, and its success says something, on many levels, about the world we live in.
Plus, it was really cool at the end when Hulk punched Thor and the whole cinema laughed and applauded.